There is a wonderful show on television called MAD MEN.
Here's the link for more information on the show!
From the show's website (with my own emphasis added):
The Setting: In 1960, advertising agencies were an all-powerful influence on the masses. Personal and professional manipulation and sexual exploits defined the workplace and closed the deals. The high profile Sterling Cooper Advertising Agency created advertising campaigns – from cigarettes to political candidates -- better than anyone. It was a time of great ferment. Women had barely begun to come into their own. Librium and birth control were on the move. Ethics in the workplace, smoke-free environments, sexual harassment and ethnic diversity were workshops of the future.
The Premise: The series depicts the sexual exploits and social mores of this most innovative yet ruthless profession, while taking an unflinching look at the ad-men who shaped the hopes and dreams of Americans on a daily basis.
The Players: The series revolves around the conflicted world of Don Draper (Hamm), the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960 traditional family values.
For this assignment, you should watch 2 to 3 consecutive episodes, and then type up an essay (same rules as for all typed papers - 1" margins all around, 12pt font, no full justification, etc) discussing the various gender roles and social mores of the time - from fashion to the language used between men and women in the work place, and at home. Be sure and tell me which episodes you watched.
What was being a housewife like? a secretary? divorced? How were women treated and thought of?
How was psychology thought of at that time? seeing a shrink, for example? Patient confidentiality?
How did homosexuals have to live? why?
Discuss the rules for good girls vs. bad girls - were the rules clear?
Give examples of the double standard (one set of rules for men, one for women).
What about some of the health and safety standards? (drinking and smoking, especially for pregnant women!)
Give specific examples and explain them for all of the above questions!
The show is rich with examples so I would expect your essay to have many examples for each issue you are discussing.
last updated 6/9/08